Workshop

WS100 – Customer-Obsessed Message Management: Forrester Roundtable


May 3, 2017 10:00 am - 12:30 pm

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Sheryl Pattek
Paul Fuegner

It’s the age of the customer, and they are in control of turning your life upside down. Now, you must deliver relevant messages where, when and how your customers prefer. The answer? A strategic message architecture that links customer engagement activities into a consistent messaging system. In this interactive workshop, you will put into practice a Forrester framework for strategic message management that will accelerate the development and simplify the management and delivery of contextual messaging.

You’ll leave this Executive Workshop with:

  • An understanding of Forrester’s strategic messaging architecture (SMA)
  • The ability to put the architecture into practice for your business
  • The capability to foster contextual, relevant and effective messaging to help your company connect with customers through all the stages of the customer life cycle