Today, simply assuming your customers only want digital communications ignores a key segment of your client base. At the same time, continuing to focus on a static, print-only model puts you at a competitive disadvantage. Organizations need to deliver communications when customers want them—in the format they prefer. The purpose of this session is to disuses how on-demand, omni-channel communications can provide customers with the information they want, how they want it and when they want it. This session will showcase how Manulife is balancing customer-centricity and e-presentment adoption and producing statements and correspondence packages on demand.
You’ll return to your organization with:
- Tactics to support an omni-channel model using technology
- Strategies for driving electronic adoption to drive down costs
- Recommendations on how to support on-demand delivery
Tags: On-Demand, Omni-Channel, e-Adoption, Customer Communications, Financial Services