Managing Content & Channels

106 – CASE STUDY: Building Unified Technology Capabilities: An ECM Roadmap that Serves Many Masters

May 2, 2017 8:30 am - 9:20 am

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Rex Price

Many business areas in an organization continue to try and solve various communication issues and/or needs. However, without a unified strategy, capabilities and communication, it is hard to measure success. The purpose of this session is to show how to communicate enterprise-wide communications management and how to walk business and information technology (IT) management through the process. This session will showcase how Unum tied both the business and IT roadmaps together to build a business case for mapping their impact on the customer experience.

You’ll return to your organization with:

  • An example of an effective customer communications strategy
  • Overview of the customer communications management strategy
  • Steps to move to managed services

Strategy, Customer Communications Management, Enterprise Content Management, Managed Services, Insurance