Managing Content & Channels

101 – CASE STUDY: Content Strategy for Digital Transformation


May 1, 2017 10:00 am - 10:50 am

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Jeff Schultz
Robert Burkhart

Content is central to every organization. Yet, the way companies access, manage and secure content doesn’t solve the way users expect to work. It’s time to rethink your content management strategy, but where do you begin? In this session, you’ll hear from a leading North American insurance firm that successfully provides digital experiences to partners, customers and employees by leveraging cloud content management. It’s a model that any organization can follow to streamline processes, control sensitive content and accelerate collaboration and decision-making.

You’ll return to your organization with:

  • Identified use cases and tactics to accelerate digital transformation by leveraging a cloud content management platform
  • Best practices on implementation, adoption and training to assure project success
  • Key capabilities to consider to support cross-company processes, mobile workforces and information governance


Tags:
Digital Transformation, Cloud, Enterprise Content Management, Insurance